Some games sell. Some change the category. Pie Face did both. A simple, viral kids’ party game that nobody in the industry saw coming, until it was too late to ignore. Spotting it early, building the relationship with the IP owner before the market caught on, and when the viral moment landed, entering a global negotiation race against every major games company on the planet and winning.
Global rights secured. Product launched. Records broken.
Nearly 7 million units sold worldwide in 2016
$70M+ in revenue for Hasbro Games
The biggest board game launch in history
Toy of the Year, The Toy Association, 2016