Natural Habitat Shorts are bite-sized animations featuring a wild cast of animals that blend fascinating facts with hilarious scenarios. With over 5 million followers across each of the main platforms, the Natural Habitat team wanted to bring their characters and humor to life for their avid fanbase, and do it in a way that felt authentic to what made them special. That meant starting with a deep understanding of the consumer, the client, and the creator, before developing a suite of concepts grounded in real audience and creator needs, designing for manufacture, sourcing production, and supporting the full deployment through to D2C launch.
“The game sold out in 36 hours and none of this would have been possible without Dougal and EightyTwo. Over the last year he’s been there with an answer for every headache, complication and problem that popped up. This has been my and Natural Habitat Shorts’ first foray into the games space, and I couldn’t imagine a better sherpa.”
Eric Schulman, Talent Manager, Underscore Talent for Natural Habitat Shorts
