With over 20 million YouTube subscribers and a reputation as a global authority in science entertainment, Veritasium’s goal was straightforward: create a product that would bring their fanbase into the brand in an interactive, engaging way that didn’t feel like just another piece of merchandise. That meant understanding the consumer, the client, and the creator before a single concept was developed, then building a suite of ideas grounded in real audience and creator needs, designing for manufacture, sourcing production, and supporting the full commercial journey from crowdfunding strategy through to D2C and retail deployment.
EightyTwo successfully created Veritasium’s first-ever game IP with “Elements of Truth’, a science trivia game.
The game launched successfully on Kickstarter in December 2025, raising over $1.3M from 13k backers.
“Dougal has that rare blend of commercial and creative expertise. He was key to bringing Elements of Truth to life, supporting the Veritasium team in developing the game while helping us to navigate the operational complexity that comes with building new supply chains. I’d fully back him to deliver future products for us.”
Oli Thomas, Director, Electrify Video Partners
