Broadway Toys Limited is a Hong Kong-based board game publisher with over a decade of experience localizing and publishing games across mainland China, Hong Kong, and Taiwan. With 600+ titles localized and a growing self-publishing arm, Broadway had the infrastructure and the market; the opportunity was to connect them with the right international product. That meant identifying and negotiating distribution opportunities, both import and export, connecting Broadway with international publishers and inventors aligned to their catalog.
Four import licensing deals closed within 12 months, new international titles entering one of the world’s most complex and high-potential games markets.
“EightyTwo has helped Broadway distribute new games from all over the world and helped build a bridge to new publishers, globally.”
Bond Yuen, GM, Broadway Toys and Games
