Creator Games and Digital Brands

With 17 years at the top of the games industry, including as VP of Innovation at Spin Master Games, Dougal developed deep expertise in turning creator and brand IP into physical game products, from initial outreach through to shelf. Rhett & Link, Post Malone, Hershey, Netflix: four very different IP holders, one consistent approach: find the audience fit, structure the right deal, build a game worth owning. That experience spans the full chain: brand and creator licensing, inventor relations, product development, outreach and negotiation with licensing partners and studios, and shepherding products through approvals and production at the highest level.